Flybe’s new initiative encourages women to join the aviation industry as pilots, engineers and more
Flybe has launched new campaign FlyShe in a bid to encourage young women to become pilots and engineers
Flybe has unveiled a new initiative to encourage young women to consider a wider variety of career options in the aviation industry, including roles as pilots, engineers and members of senior management.
Spearheaded by the airline’s CEO Christine Ourmières-Widener, the new FlyShe campaign aims to address the gender imbalance in the industry, and inspire the next generation.
Independent research by the company found that girls aged 6-17 are four times less likely than boys to have ambitions to become a pilot, and half as likely to aspire to become an aviation engineer. In contrast, girls were almost three times more likely than boys to pursue a career as cabin crew.
Ms Ourmières-Widener, who began her career as an engineer in airline maintenance and is one of only a few female airline CEOs in the world, is leading the campaign to try and address this gender bias.
She explains: “Aviation is still very much a male-dominated industry. There are many reasons for this gender imbalance, but the main one is that the pipeline of female talent in engineering and piloting is simply not there.”
FlyShe will includes its, and will be rolling out a host of regional initiatives as part of its programme including:
- Bringing female pilots and engineers to schools to engage with pupils face-to-face
- Producing educational materials for schools to host their own sessions and encourage girls to consider high-trust roles as their future careers
- Two places on its new engineering apprenticeship scheme
- An online hub with plenty more resources and information for anyone interested in finding out more
Ms Ourmières-Widener later added: “Forty-one per cent of Flybe’s workforce is now female with women in every role from apprenticeship to the boardroom. Whilst the majority still comprises cabin crew, there are increasing numbers across all other areas of the business, including pilots and engineers.
“We cannot ignore the fact that the research indicated that nearly one in five girls believe there are jobs they cannot do and I firmly believe that young women cannot be what they cannot see. Through FlyShe, we are committed to showing women they can fly high – whatever it is they want to do.”
News source: Mirror